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Advanced SEO Online Training
SEO Training Course Content
Understanding Website Design & Architecture
- Decoding the Present Website
- Understanding the web positions
- Identifying the Issues Present in the website
Buying Domain and Hosting the Domain
- How to buy a Domain
- Guidelines and checklist before starting a business or buying a domain
- How to Host a Site
- Practically hosting site in the class
WordPress Blog Design And installation
- WordPress Website Creation
- Blog creation
- Menu bar creation
SEO (Search Engine Optimization Course) Introduction
- What is Search Engine Optimization?
- History of Search engines?
- How is SEO important in digital marketing?
- How is search engine Optimization (SEO) important for companies?
- How can search engines impact the brand and sales of a company?
- How does search engine algorithm work?
- Components of search engines?
- Different types of search engines?
- Operators used in SEO
- Algorithms in SEO
- Updates of SEO
Google Webmaster Tool ( Search Console )
- Adding a Site and Verification Process
- Geographic Settings
- URL Parameters
- Site Links
- Crawl Errors / Stats
- Google Fetch
- Blocking the Crawler and blocked pages
- Search Analytics
- Links to Site / Internal Links
- Remove URLS from index
- HTML Suggestions
- Content Keywords
Keyword Research And Analysis
- Importance of keywords in SEO
- Analysis of keywords for a particular company
- Research on keywords
- Different types of keywords
- Analysis of keywords using google adwords
- Competitor analysis
- Fitting right keywords to the project
- Understanding the Business
- Understanding the Business Pages
On Page Optimization
- How is on page optimization important in SEO
- Web layout structure
- Codes used in website
- Design factors and guidelines
- Differences between dynamic and static sites?
- Domain name optimization
- File name and folder name and URL optimization
- Title tag optimization
- Meta tags optimization
- How to write meta description
- Meta robots
- Header optimization
- Footer optimization
- Anchor link optimization
- Content writing for SEO
- Site maps submission
- Image optimization
- URL optimization
- Dynamic site optimization techniques:
- WordPress SEO
Off Page Optimization
- Introduction to off page optimization
- Factors affecting offsite optimization
- Importance of offsite optimization
- Current scenario of search engine optimization
- On page optimization versus off page optimization
- How to build links?
- Type of linking methods
- Link checking tools
- Directory submissions
- Social book marking in SEO
- Posting classifieds
- Importance of integration of blog to gain SEO
- Local listing
- Importance of social buttons and social media in SEO
- Press release submission in seo
Black Hat SEO Techniques
- Hidden Content
- Keyword Stuffing
- Doorway pages
- Sneaky Redirects
SEO Diagnosis & Report Generation
- SEO Reporting Tools
- SEO Diagnosis Chart
- SEO proposal to the Clients
- SEO Report card generation
- SEO Review
SEO Implementation On Live Project
- Designing the SEO Strategy
- Understanding the Business Pages
- Understanding the Competitors
- Implementing SEO
- Generating SEO Reports